Choose catalogue or checkout
Not every range is ready for immediate online payment. Variable availability, delivery requirements or trade pricing may make an enquiry catalogue more appropriate. Explain how the ordering process works and collect enough detail to produce a useful response.
Organise the range clearly
Group products by meaningful type or use. Use accurate names and photographs and keep specifications tied to the actual item. A short comparison table can help when several products differ in a small number of important ways.
Connect information to enquiries
Include the product name automatically in the enquiry where possible. Let buyers add quantities or relevant requirements without forcing them to retype the whole catalogue description. Confirmation should explain that the enquiry was received, not imply an order has been accepted.
Keep the catalogue maintainable
Agree how discontinued items and new ranges will be handled. Preserve useful existing links with appropriate alternatives where possible. A smaller, accurate catalogue is preferable to a large selection with uncertain availability and outdated descriptions.
Explore the next step
Read more about ecommerce websites and business & corporate websites or contact our team with your requirements.
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